Jacobi Anstruther founded IRIS with a bold vision to transform audio communications. Backed by key investors, including Mansour Ojjeh of TAG and McLaren, IRIS aimed to redefine sound across industries. Tom Darnell joined as CCO, followed by Rob Reng as CTO, strengthening the leadership team to drive innovation and growth.

IRIS advanced its audio AI technology in the high-performance environments of motorsports, developing solutions to enhance communication clarity under extreme conditions. In 2021, the company initiated the development of IRIS Clarity AI noise removal and laid the groundwork for the IRIS Deep Audio Model (DAM), a breakthrough in audio quality and performance across industries.

IRIS secured investment from SaaS leaders, including Toby Brzoznowski, founder of Llamasoft, and continued to develop the IRIS Clarity app.

Puma PE led the Series A round to scale the SaaS platform and explore new market opportunities. IRIS Super HD product launched, and the company introduced an SDK to integrate its market-leading audio AI into other platforms.

IRIS expands its AI capabilities to support embedded hardware, enhancing performance and integration across a wider range of industries. Boka Capital invests with a focus on dual-use capabilities, fueling continued innovation and growth.

Continued investment drives IRIS’s growth as we expand our reach and push the boundaries of audio innovation. With a strong foundation in AI and an unwavering commitment to excellence, we’re poised for even greater achievements in the years ahead.