IRIS Logo

Who we are

IRIS is an audio technology company with a mission to enable the world to Listen Well. Our suite of patented products leverages decades of research into the effects of sound on the brain, prioritising focus, productivity, and wellness for all.
By harnessing the science of sound, IRIS dramatically improves how people experience audio across all digital platforms, from video meetings to streaming, podcasts to audiobooks.
Companies who trust us
The Rolling Stone logo in black
The Forbes logo in black
Financial Times logo, full
The Fast Company logo
The What Hifi logo in black
Digital Trends Logo Black
call centre management logo black
Ceo today black logo
my customer black logo
airmail-logo-black
Product Hunt Logo
App Sumo Logo Black
the homeworker  black logo
The Rolling Stone logo in black
The Forbes logo in black
Financial Times logo, full
The Fast Company logo
The What Hifi logo in black
Digital Trends Logo Black
call centre management logo black
Ceo today black logo
my customer black logo
airmail-logo-black
Product Hunt Logo
App Sumo Logo Black
the homeworker  black logo

Our story

IRIS founder, Jacobi Anstruther, has been influencing and inspiring the music industry for over 15 years. It was in 2016, while building a music festival in California that blended music and social change with audio quality at its heart, that IRIS was born.

Sound enhances every emotion and shapes every experience. In the best cases, it uplifts and moves us. In the worst, it frustrates and harms us.
Through our deep understanding of the science of sound, IRIS helps people find focus, engagement, and wellbeing wherever they listen — and that’s pretty much everywhere.

Jacobi Anstruther

IRIS Founder & CEO

The science of sound

Underpinned by a revolutionary technology that is scientifically proven to enhance our neurological response to audio, IRIS increases engagement and absorption by recreating the effects of sound as experienced in a live environment across all digital content.

When audio is recorded or streamed, the quality of that file is compressed and the live ‘spatial’ dimension is lost. IRIS’ proprietary algorithm splits out and increases the phase information contained within that audio file, reintroducing the spatial components and unlocking the ‘live’ dimension of sound. The listener’s brain reassembles this vast increase in information and becomes far more active in the listening process.

Building the business

IRIS Clarity: an idea born out of a pandemic and Formula One

IRIS Clarity launches to the world

The science of sound

Underpinned by a revolutionary technology that is scientifically proven to enhance our neurological response to audio, IRIS increases engagement and absorption by recreating the effects of sound as experienced in a live environment across all digital content.

When audio is recorded or streamed, the quality of that file is compressed and the live ‘spatial’ dimension is lost. IRIS’ proprietary algorithm splits out and increases the phase information contained within that audio file, reintroducing the spatial components and unlocking the ‘live’ dimension of sound. The listener’s brain reassembles this vast increase in information and becomes far more active in the listening process.

Building the business

In 2018, Jacobi was joined by Tom Darnell (COO) and Rob Reng (CTO) to support in building IRIS into a business and suite of products, wrapped in a vision to enable the world to Listen Well.

Over the next 18 months, IRIS harnessed the patented technology, engineered a headphone product to showcase its power, and forged strategic partnerships including the Red Bull Racing Formula One team. In February 2020, the multi award-winning IRIS Flow Headphones launched, followed only a few weeks later by the COVID-19 pandemic that disrupted lives and businesses around the world — including ours. 

IRIS Clarity: an idea born out of a pandemic and Formula One

Whilst still creating brilliant content and campaigns in promoting the headphones throughout 2020 and 2021, the IRIS team was forced to work from home like everyone else, spending countless hours in virtual meetings. That’s what inspired our new flagship product, IRIS Clarity.

With the world moving ever more virtual, IRIS started building an algorithm that could remove all background noise from online calls and meetings. As the work continued, the product’s potential scope grew, with contact centres in particular identified as a key market opportunity.

IRIS Clarity launches to the world

In November 2021, we released the beta version of IRIS Clarity at the Call & Contact Centre Expo and Business Show. It was brilliantly received and described as one of the most relevant innovations for the call centre industry by the influential Call Centre Management Association. Today, we have a full product released for both Microsoft and Mac computers, as well as a VoIP version for call centres.

Whilst the long-term mission for IRIS is to continue to allow the world to Listen Well using our full suite of patented immersive algorithms, our complete focus through 2022 is scaling IRIS Clarity and unlocking its huge potential to improve focus, productivity, and performance across a wide range of business sectors.

Our products

Our people

At IRIS, we’re passionate about building the best audio experiences. Our team has worked in the most relevant industries across audio and technology, from music production and distribution to telecommunications and customer experience. Together, we cover 11 nationalities, speak 12 languages, and work across 5 different countries.

  • Leadership
    Leadership
  • Team

Tom Darnell

COO

Oversees commercial strategy, sales, marketing and ops

Jacobi Anstruther

CEO & Founder

Leads the company vision and purpose and drives the strategy

Rob Reng

CTO

Oversees tech strategy, research and engineering

Simon Elliott

Managing Director, Diversity

Extensive experience in branding, strategy, digital and more

Tanisha Onyenaoha

Legal Counsel

Advises on all business- and product-related legal matters

Caroline Lyons

Finance Director

Oversees the financial operations and reporting

Eugenie Eley

Office Manager

Ensures the office runs smoothly, handles customer enquiries

James Mady

Product Manager

Manages the products and general operations

Noemi Martinez-Santiago

Product Designer

Creates beautiful UX/UI designs for IRIS products

Diana Geman-Wollach

Head of Product Marketing

Ensures that customers understand and love our products

Scott Drayton

Marketing Manager

Introduces our products to the world in an engaging way

Tiana Raft

Content and Creative Marketing Lead

Brings the IRIS story to life through socials, events & more

Alissa Wilde

Content Creator

Creates engaging content for IRIS socials and the blog

Rob MacFarlane

Head of Audio

Assists on all things audio: analysis, demos, and content

Chris Jones

Sales Director

Oversees and executes the enterprise sales strategy

Abid Rashid

Lead DSP Engineer

Works on embedded software and DSP, focusing on algorithm porting and optimisations

Ariel Elkin

Lead iOS / macOS Developer

Writes the code behind our iOS and macOS apps

Pat Nicholls

Lead Android Developer

Writes the code behind our cross-platform SDK

Dan Ross

Creative Developer

Keeps the website looking sharp

Gabriel Drutu

Senior Full Stack Developer

Ensures that dashboards and APIs run smoothly

Gianluca Micchi

Machine Learning Researcher

Primes the machine learning models and evaluates their performance

Aja Sharma

Full Stack Engineer

Building scalable solutions for the entire platform

Anatole Chivot

Research Scientist

Researches immersive audio technologies and deep learning methods

Simon Prato

Software Developer

Builds the website, implementing design and functionality

Tom Perkins

Machine Learning Researcher

Researches machine learning methods to enhance audio

Will Rajan

DSP Engineer

Designs audio algorithms to improve our products

Join the audio revolution and feel the difference

Contact us