Who we are
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The science of sound
Underpinned by a revolutionary technology that is scientifically proven to enhance our neurological response to audio, IRIS increases engagement and absorption by recreating the effects of sound as experienced in a live environment across all digital content.
When audio is recorded or streamed, the quality of that file is compressed and the live ‘spatial’ dimension is lost. IRIS’ proprietary algorithm splits out and increases the phase information contained within that audio file, reintroducing the spatial components and unlocking the ‘live’ dimension of sound. The listener’s brain reassembles this vast increase in information and becomes far more active in the listening process.
Building the business
IRIS Clarity: an idea born out of a pandemic and Formula One
IRIS Clarity launches to the world
The science of sound
Underpinned by a revolutionary technology that is scientifically proven to enhance our neurological response to audio, IRIS increases engagement and absorption by recreating the effects of sound as experienced in a live environment across all digital content.
When audio is recorded or streamed, the quality of that file is compressed and the live ‘spatial’ dimension is lost. IRIS’ proprietary algorithm splits out and increases the phase information contained within that audio file, reintroducing the spatial components and unlocking the ‘live’ dimension of sound. The listener’s brain reassembles this vast increase in information and becomes far more active in the listening process.
Building the business
In 2018, Jacobi was joined by Tom Darnell (COO) and Rob Reng (CTO) to support in building IRIS into a business and suite of products, wrapped in a vision to enable the world to Listen Well.
Over the next 18 months, IRIS harnessed the patented technology, engineered a headphone product to showcase its power, and forged strategic partnerships including the Red Bull Racing Formula One team. In February 2020, the multi award-winning IRIS Flow Headphones launched, followed only a few weeks later by the COVID-19 pandemic that disrupted lives and businesses around the world — including ours.
IRIS Clarity: an idea born out of a pandemic and Formula One
Whilst still creating brilliant content and campaigns in promoting the headphones throughout 2020 and 2021, the IRIS team was forced to work from home like everyone else, spending countless hours in virtual meetings. That’s what inspired our new flagship product, IRIS Clarity.
With the world moving ever more virtual, IRIS started building an algorithm that could remove all background noise from online calls and meetings. As the work continued, the product’s potential scope grew, with contact centres in particular identified as a key market opportunity.
IRIS Clarity launches to the world
In November 2021, we released the beta version of IRIS Clarity at the Call & Contact Centre Expo and Business Show. It was brilliantly received and described as one of the most relevant innovations for the call centre industry by the influential Call Centre Management Association. Today, we have a full product released for both Microsoft and Mac computers, as well as a VoIP version for call centres.
Whilst the long-term mission for IRIS is to continue to allow the world to Listen Well using our full suite of patented immersive algorithms, our complete focus today is scaling IRIS Clarity and unlocking its huge potential to improve focus, productivity, and performance across a wide range of business sectors.
Our products
- IRIS Clarity
AI-powered voice isolation that removes background noise from your customer calls
- Immersive technology
Technologies which harness our understanding of the science of sound and our neurological response
Our people
At IRIS, we’re passionate about building the best audio experiences. Our team has worked in the most relevant industries across audio and technology, from music production and distribution to telecommunications and customer experience. Together, we cover 11 nationalities, speak 12 languages, and work across 5 different countries.
- LeadershipLeadership
- Team
Tom Darnell
COO
Oversees commercial strategy, sales, marketing and ops
Jacobi Anstruther
CEO & Founder
Leads the company vision and purpose and drives the strategy
Rob Reng
CTO
Oversees tech strategy, research and engineering
Toby Brzoznowski
EVP, Americas
Oversees growth strategy in North and South America
Simon Elliott
Managing Director, Diversity
Extensive experience in branding, strategy, digital and more
Tanisha Onyenaoha
Legal Counsel
Advises on all business- and product-related legal matters
Caroline Lyons
Finance Director
Oversees the financial operations and reporting
Jess Moruzzi
Office Manager
Ensures the office runs smoothly
James Mady
Product Manager
Manages the products and general operations
Noemi Martinez-Santiago
Product Designer
Creates beautiful UX/UI designs for IRIS products
Diana Geman-Wollach
Head of Product Marketing
Ensures that customers understand and love our products
Scott Drayton
Marketing Manager
Introduces our products to the world in an engaging way
Tiana Raft
Content and Creative Marketing Lead
Brings the IRIS story to life through socials, events & more
Alissa Wilde
Content Creator
Creates engaging content for IRIS socials and the blog
Neil Titcomb
SVP, Global Sales
Spearheads the company's global sales operations
Tracy Acree
Director, Enterprise Sales, US & LatAm
Oversees & executes enterprise sales in the US & LatAm
Russell Bigg
Channel Director, EMEA
Oversees Channel and Reseller partnerships in EMEA
Chris Jones
Director, Enterprise Sales
Oversees and executes the enterprise sales strategy
Marc Kahn
Senior Channel Director, US & LatAm
Oversees Channel and Reseller partnerships in US and LatAm
Peter Tailby
Director, PreSales
Liaises between product and sales teams to facilitate onboarding
Abid Rashid
Lead DSP Engineer
Works on embedded software and DSP, focusing on algorithm porting and optimisations
Ariel Elkin
Lead iOS / macOS Developer
Writes the code behind our iOS and macOS apps
Pat Nicholls
Lead Android Developer
Writes the code behind our cross-platform SDK
Dan Ross
Senior Web Engineer & Team Lead
Leads the web team.
Gabriel Drutu
Senior Full Stack Developer
Ensures that dashboards and APIs run smoothly
Pedro Esperança
Senior Machine Learning Researcher
Researches deep learning approaches for better audio
Anatole Chivot
Research Scientist
Researches immersive audio technologies and deep learning methods
Simon Prato
Front End Developer
Builds the website, implementing design and functionality
Tom Perkins
Machine Learning Researcher
Researches machine learning methods to enhance audio
Will Rajan
DSP Engineer
Designs audio algorithms to improve our products
Jacob Ramaer
Machine Learning Engineer
Optimises ML training platform for more efficient research